Butterflies are in trouble. Their numbers are down - a lot. So we’re going to build a Butterfly Superhighway for them, planting butterfly food for them all across North America. The problem is, their favorite food is milkweed and it’s kinda hard to get gardeners to plant something called a “weed”. But - guess what - milkweed isn’t even a weed! So our first step is changing the name.

MILKWEED JUST GOT A GLOW-UP.

Say hello to Milky Way, Butterfly Landing, and Monarch Milk—three fresh takes on the plant that’s essential for monarch butterflies. Beyond its dreamy new names, milkweed is easy to grow, pollinator-friendly, and a vital stop for migrating monarchs. Plant some today and turn your backyard, balcony, or windowsill into a butterfly landing zone!

PLANTING PROCESS.

Pick a Spot
Choose a sunny area with well-draining soil (or a deep pot if planting indoors).

Plant & Water
Scatter the seeds, lightly cover them with soil, and give them a good soak.

Let Nature Work
Water occasionally and watch as sprouts turn into a butterfly haven!

TINY SEEDS, LARGE IMPACT.

View the 2024 experience below.